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Topic: High-Tech Targeted Marketing Using Database Management
Speaker: Mike Schmitt, CEO of Clairvoyix
Date: July 25, 2008 FRIDAY Noon Lunch
Place: McCormick & Schmick's 335 Hughes Center Drive
Cost: $35 includes lunch - $40 without RSVP. Pay online.
(No American Express at the door-please.)

RSVP: jlaub@regenmd.org or call Judy Rebholz at 839-7222

Mike Schmitt is the President Clairvoyix, a software company that has developed cutting edge database management analytics and technology to evaluate data to determine the best way to reach a company's targeted market.

Clairvoyix's customers include Hilton, Waldorf Astoria, Blinds-to-Go, Pacifica Hotels and others.

What you will gain:

  • Understand how use analytics to segment the market properly
  • Understand how to use personalized technology to stay in touch
  • Learn when to use Advertising, Direct Marketing, Emails and the Web

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